White Label
Your Brand. Our Investment Engine.
Two white-label investment solutions that put your brand on the portfolio, backed by Crossing Point's disciplined investment process. This includes our trend-following informed fund selection process, designed to respond to market conditions and help manage risk.
White Label Solution
Your Brand. Our Expertise.
Key Benefits
Strengthen Your Brand Identity
Provide clients with a cohesive investment proposition, supported by branded factsheets, quarterly updates and client materials.
Rapid Deployment
Launch a fully governed model portfolio range in weeks.
More Time with Clients, Less on Admin
We handle portfolio construction, monitoring, rebalancing, governance and reporting, allowing you to focus on financial planning
Trend-Following Discipline
Guardian and Fusion portfolios incorporate Crossing Point’s trend-following process, designed to help manage drawdowns and support more consistent long-term outcomes. In addition, Passive, Growth, Green Path and Heritage portfolios all utilise trend signals in fund selection
Ideal for
1.
Firms wanting brand continuity
2.
Firms seeking operational efficiency
3.
Firms without internal investment committees
4.
Firms wanting strong governance support
5.
Firms wanting to reduce oversight burden
Commercial Terms
Minimum AUM: £20m within 24 months (firm-level commercial threshold)
Fees: Identical to Crossing Point’s standard portfolios (0.15-0.30 DFM Fee depending on selected portfolio)
Agent-As-Client: The Structural Advantage
Crossing Point’s White Label and White Label + solutions operate on an agent-as-client basis. This structure is designed to provide material operational and regulatory advantages for advisory firms.
No Client Data Transfer
Crossing Point does not receive or process client personal data. This is designed to reduce GDPR complexity, operational risk and compliance burden.
Clear Governance Lines
The adviser is the principal decision-maker for the client relationship; Crossing Point is the investment specialist. This is intended to reduce the blurred responsibilities that can arise in direct-to-client DFM arrangements.
Adviser Retains Control
The adviser remains responsible for suitability and retains full ownership of the client relationship. Crossing Point provides the investment engine; the adviser provides the advice.
Simpler Oversight and PROD Mapping
The agent-as-client structure keeps responsibilities clearly separated, which can make oversight and PROD documentation more straightforward.
Why Go Agent-As-Client Over Direct-to-Client
Many DFMs still operate on a principal basis, becoming your client's investment manager, not yours. In practice, direct-to-client typically means:
1.
Client data being shared with the DFM
2.
DFM suitability obligations that may overlap with adviser suitability obligations
3.
A greater risk of client-relationship dilution
4.
More complex PROD and oversight requirements